Learning to get better at cold calling will often bring great results and drive your business towards its goals. Here are the most common habits to fix.
As one of the most challenging parts of the job, learning to get better at cold calling will often bring great results and drive your business towards its goals. For most businesses, cold calling is a great way to jumpstart outreach and grow brand recognition.
New telesales agents often announce themselves and their company to everyone who answers — sometimes from a place of "not wanting to inconvenience people." But announcing who you represent straight away can give an impression of pushy sales tactics.
The better approach is to ask for the specific person you need to speak to — you can introduce yourself and the company later. Receptionists and gatekeepers are well‑trained at spotting this tactic and will shut down the conversation before it starts.
The less information you give during the early part of your call, the more likely you'll be passed to the right person.
Gatekeepers are highly skilled at giving telemarketers the boot — spotting any lack of confidence during the early parts of your call. If you approach a cold call believing you're a nuisance, you'll automatically be perceived as such.
By assuming that you not only have every right to call the client, but also have a great product that's crying out to be talked about — you'll feel more confident. In these cases, you're far more likely to pass through any objections.
Sales is as much a mental pursuit as a physical one. Thinking positively, your tone of voice and conversation will come across in a far more positive way. Prospects will almost always respond more favourably — even if they're not quite ready to close now.
All these tips are rooted in positive mental attitude. Half the battle with telesales is approaching the game with the right mindset — and a willingness to learn. Everything else will come naturally.
Blue Telecoms provides the dialler technology to help your team make more calls, reach more decision makers and close more deals.