When launching a new direct marketing campaign, the first thing you need is a solid return on investment. Here's how to get it right from day one.
There are several ways to ensure a good ROI on each campaign. Here are our top recommendations, drawn directly from our hosted dialler client base.
The data you're using is possibly the most important factor. If you're dialling the wrong people, it doesn't matter how good your product is — you'll never convert. Think about who your perfect client is, what they do, and how you can insert your pitch into their life.
Example — Solar Panel Sales: Your ideal customer likely owns their home and has access to funds or a suitable credit score. This points towards older married couples who may have paid off their mortgage, are homeowners, cash-rich and settled. With this profile in mind, you can source data providers who specialise in exactly this demographic.
By employing experienced telesales staff, your campaign gets off to a much smoother start. During the early testing phase, you want to give the campaign the best possible chance of success.
Experienced operators already know how to sell, are familiar with dialler equipment, and can get started quickly. They may also be able to assist with tweaks and improvements as the campaign develops. You can always recruit talented newcomers later on.
One of the most important early steps is working out realistic targets for both your staff and the company. You won't know precise figures until data starts flowing, so use your best judgement initially and be open to adjustments.
Challenging but achievable targets are exactly what you need. Your staff will enjoy the challenge, and you can feel confident you're striving for excellence across every aspect of the campaign.
Allow enough time to get your campaign off the ground properly. Many salespeople are eager to launch immediately, occasionally missing obvious details in the rush.
By giving yourself time to test, learn and adapt, you'll make sensible choices about developing the campaign. Sales and marketing is always a game of patience — learn to play it, and you'll consistently achieve good results and bring your ROI to where it needs to be.
Blue Telecoms offers a dialler backed by a support team you can rely on. Even if you're just considering a new campaign, we can help you get off the ground.