Client data is the most important asset in a telesales company. Keeping it healthy, compliant and well-maintained can make or break your campaigns.
As the starting block for your campaign, your data dictates the customers you contact — helping you match your product with the right people. This becomes even more critical when you're using a power dialler to reach clients at scale.
GDPR rules are designed to protect personal information and prevent unscrupulous marketing companies from blindly contacting customers. European law gives individuals the ability to prevent direct marketing, and companies must obtain proper consent before making approaches.
For more information, visit our GDPR help page and the ICO Guide for detailed technical assistance.
As soon as a business or individual asks to be removed from your marketing list, you need to act immediately. Continuing to contact them risks direct complaints to authorities like the ICO — and from a purely business perspective, why waste agent time on people who've specifically asked not to be called?
Regularly prune your marketing lists and ensure GDPR requests are actioned quickly. It's also essential to obtain consent before storing customer details for future campaigns. Mass contacting without consent can backfire hugely and cause clients to opt out permanently.
Ensure your agents check and update client details on every call. This takes just a few extra seconds but makes a huge difference over time — keeping your lists fresh and accurate for longer.
You can reuse well-maintained lists on later campaigns, safe in the knowledge your contact data is as current as possible. Getting staff into the habit of verifying and updating customer details is one of the simplest ways to keep your marketing lists healthy.
Databases are complex systems that require proper management. By using a company like Blue Telecoms to host your data, you can rest easy knowing your marketing lists are backed up, stored securely, and managed by experts.
Blue Telecoms can host your marketing data securely and help you stay compliant. Talk to our team today.